Superblocks' selling point is customization - it has a wide range of app, SSO and monitoring integrations, including Slack, Google, and Datadog. It also offers both a managed service and a hybrid model with open source packages.

But the market for customer tools and workflow automation is a competitive one, with plenty of rivals like Retool and Airplane with good reputations and large customer bases. Superblocks stands in good stead though, with the impressive level of funding it has raised focussed on improving and expanding the range of tools it offers.