Online video is an integral part of almost every business' website, from advertisement publishing and sports to eLearning and podcasting. However, whilst video can be hosted through traditional video players that can be embedded on webpages, this technology is not optimized for omnichannel viewing, lacks a viewer analytic structure, and above all, cannot engage audiences on the same level as video platform giants.

• Customer First - Our primary thought is for the Customer’s needs and growth. We do whatever it takes to make our customer successful even when that responsibility is not directly ours. Every action and response we take builds from that
• Ownership Driven - Our approach to all aspects of the business should be as an owner. If you see an issue, say something. If there’s a challenge others are trying to avoid, step up. If teammates achieve success, be the first to celebrate
• Share Success - We strive to be indispensable to each other’s goals, development, and success. We win and lose together knowing that sometimes losing is a lesson towards success. We never say “it’s not my job”. We are one team at JW Player
• Care Openly - We believe giving each other direct feedback while caring for them personally is the best way to grow and benefit the business. Be aware of the attitude you project and take initiative steering others towards positivity
• Cultivate Learning - We encourage each other to grow our skills and share our practical talents. We openly acknowledge when we don’t understand something. We embrace not knowing as an opportunity to learn and grow
• Champion Diversity and Inclusion - We believe that diversity fosters a better workplace. We are committed to educating ourselves, valuing each other’s perspectives, and acting in ways that have positive impacts on the company and our community

Total funding: $145.6m