Excel represents an essential tool used by finance professionals every day. According to LiveFlow, even though Excel was widely used in finance for the past 30 years, it's a standard tool that did not improve in time, thus it failed to adapt to the increasingly complex needs of finance professionals. The company aims to solve this problem by creating a modern Financial Management tool that aims to serve the needs of modern finance teams.

• Deliver outstanding customer service - There’s almost only one thing that we are willing to drop everything in our hands for at all times. That’s customers, and providing outstanding customer service. Customer service is and will continue to be, one of our most important areas of the business. If not the most important.
• Take responsibility - Everything is everyone's responsibility. We don't put people in boxes. We don't say "that's not my job to do that". If you see something that needs to be improved, changed, or fixed, you have a duty to address it. It's unacceptable to limit our concerns to the remit of our roles. Just because it’s not your fault doesn’t mean it’s not your responsibility.
• Be humble - We don't expect you to know everything. Ask questions and ask for help. Seek advice from other people.We let go of ego's and we optimize for what's right for the business, not what's right for us individually. We discuss our setbacks openly so we all can learn. Hiding or neglecting setbacks is unacceptable.
• Focus on questions, rather than answers - "What will make people signup for LiveFlow" and "What will make people sign up for LiveFlow right here, right now?" - Two very similar questions that can yield a very different answer. Asking the right question is more important than having the right answer.
• There is less competition in the impossible - It takes 24 hours a day to build a small business, and it takes 24 hours a day to build a big business. We do the latter.
• Hiring & Building Teams - We believe that great people can be found at all seniority levels and from all backgrounds. We build small, efficient, and high-performing teams rather than large and slow teams.

Total funding: $7.8m