$87-107k
+ Bonus + Equity
Sports merchandise retailer
Open for applications
$87-107k
+ Bonus + Equity
1001+ employees
Fanatics' mission is to ignite and amplify the passion of global fans across their digital sports journey, and maximize the presence and reach for hundreds of partners worldwide.
Jump to section
Fanatics' mission is to ignite and amplify the passion of global fans across their digital sports journey, and maximize the presence and reach for hundreds of partners worldwide.
Fanatics is a sports-based eCommerce company that offers teams and leagues a convenient online platform through which to sell licensed apparel and merchandise. As well as the Fanatics online store, it runs the online stores of dozens of teams and leagues including the MLB, NHL, NBA, and NASCAR. They've also signed a number of exclusive deals to become the sole vendors of officially licensed merch for top athletes across multiple leagues.
It operates using a Cloud Commerce sales system which tracks clicks and purchases on the site as well as sports and player news and updates to inform retail and marketing decisions in real time. The company was first established as Football Fanatics, a chain of bricks-and-mortar stores in malls across Florida. Since then, it has been bought out by GSI Commerce and expanded.
Looking ahead, while its commerce business remains its biggest source of revenue for now, Fanatics has expanded into livestreamed shopping around collectibles and trading cards, acquiring Tops and hiring Snap and Alphabet executive to launch this new business. It also has an NFT arm in Candy Digital, of which it’s the majority owner, as well as a fledgling betting and gaming division.
Kirsty
Company Specialist
Dec 2022
$700m
GROWTH EQUITY VC
Mar 2022
$1.5bn
GROWTH EQUITY VC
This company has top investors
Founders
Michael Rubin
(CEO)Michael founded GSI Commerce in 1998, before co-owning New Jersey Devils and Philadelphia 76ers since 2011. They also founded Fanatics in 2011 alongside roles at ShopRunner, Rue La La, Reform Alliance and Kynetic.
Doug Mack
(Vice Chairman and Board Director, not founder)Previously served as CEO for One Kings Lane. Co-founded and acted as CEO and Director of Scene7.
Jobs (3)
Software Engineering
Data