The platform sells digital products live on air through daily shoppable episodes. These are typically exclusive or limited edition products, although the company has recently branched out to offer NFTs.

It's a telling sign that other established digital brands such as Amazon, Facebook, and Buzzfeed are trialing live shopping platforms to see whether they can also find success with this new sales channel. NTWRK claims to have more than 2 million consumers and has brokered strategic partnerships with Snapchat to share ad revenue and with Spotify on music-related collectibles. The company is banking on the fact that although live video shopping has not yet cut through to the mainstream, NTWRK will be ready to capitalize on a new era of shopping when it truly arrives.