Paid Media Specialist, Liquid Death
$80-98k
Mountain water beverage brand
Job no longer available
Mountain water beverage brand
201-500 employees
Job no longer available
$80-98k
201-500 employees
Company mission
Liquid Death's mission is to make people laugh and get more of them to drink more water more often, all while helping to kill plastic pollution.
Role
Who you are
- 3-5 years of diverse paid media experience, preferably working with a top notch DTC brand which relies heavily on paid as new customer channel
- Bachelors Degree in Marketing, preferably with a concentration in advertising and/or acquisition marketing
- Command of the digital paid media landscape (paid social, search, display, OLV, CTV, affiliate, native, etc)
- Confident in paid media best practices, analytics and attribution
- Ability to own the entire paid media process from end to end
- Strong ability to forecast revenue, performance, and use data to make predictions
- Deep knowledge of attribution and the relationship between media channels
- Deeply creative thinker who has proven knowledge of top converting creative paid media strategies
- Understands a new approach to branding - not cookie cutter creatives and solutions
- Strong data skills including analyzing, visualizing, and extracting insights
What the job involves
- Liquid Death is looking for a Paid Media Specialist to join our Growth Marketing team
- This person will be responsible for driving new customer acquisition and supporting brand campaigns through paid social channels
- Manage and execute new customer campaigns through Facebook, Google, TikTok, YouTube, Snapchat, Reddit, Affiliate, Open Web
- Collaborate to successfully build funnels for new customers - in efforts to drive them into repeat and loyal fans
- Develop a paid media process for campaign creation, management, optimization, and reporting
- Discover platforms, apps, and tools that can help find new customers, improve performance, and generate ongoing revenue
- Provide weekly recaps on paid media channel performance
- Understand and execute whitelisting with top notch influencers and partners
- Build a strong creative library of assets that are optimized to drive paid media performance
- Participate in the creative development process for paid social eg. writing briefs, guiding creation
- Coordinate a consistent feedback loop of creative insights to the broader team
- Find new ways to reach customers through sophisticated targeting and creative executions
- Identify and evaluate emerging paid media channels to scale into
Our take
Xav Kearney
CTO of Otta
With the massive rise in sustainability-focused health products in the last few years, there are certain things we've grown to expect when it comes to brand messaging. As its name suggests, Liquid Death follows none of these unwritten rules - which is exactly why it’s getting noticed.
The company sells a range of canned mountain water beverages, pointing out that aluminum (though still single use) is much more easily recycled than plastic, while also donating a percentage of its profits to anti-plastic non-profits. However, it’s Liquid Death’s heavy metal style branding and aggressive messaging that force it to stand out.
Considering that the company sold over $3 million in merchandise alone in 2021, it’s safe to say that it’s been successful at generating hype. As for actual beverage sales, its place in major stores like 7-eleven, Whole Foods and Target suggests things are going well.
As one of the fastest-growing beverage brands the US has seen in recent times, it’ll be very interesting to see if Liquid Death can sustain its momentum. However, its emerging Unicorn status, investment from influential athletes, and partnerships with music festivals shows that its gaining pace.
Insights
59% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2024
$67m
LATE VC
Oct 2022
$70m
SERIES D
Total funding: $261.2m
Company benefits
- Fully remote workplace with an office in Los Angeles
- Awesome health benefits including medical, dental, vision, FSA and 401(k)
- Flexible PTO policy
- Be part of the team behind one of the hottest brands of 2021
- Free Liquid Death & merchandise
- An unlimited sense of superiority over your office drone meat bag friends
Company HQ
Los Angeles, CA
Articles
Founders
Mike Cessario
(CEO)Previously worked in advertising as an Art Director & Creative Director for agencies such Crispin Porter & Bogusky, VaynerMedia, and Humanaut.
Jon-Ryan (J.R.) Riggins
(Board Member)Was Liquid Death's founding COO, operating in the role before joining the Board of Directors in 2022.
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