The company sells a range of canned mountain water beverages, pointing out that aluminum (though still single use) is much more easily recycled than plastic, while also donating a percentage of its profits to anti-plastic non-profits. However, it’s Liquid Death’s heavy metal style branding and aggressive messaging that force it to stand out.

Considering that the company sold over $3 million in merchandise alone in 2021, it’s safe to say that it’s been successful at generating hype. As for actual beverage sales, its place in major stores like 7-eleven, Whole Foods and Target suggests things are going well.

As one of the fastest-growing beverage brands the US has seen in recent times, it’ll be very interesting to see if Liquid Death can sustain its momentum. However, its emerging Unicorn status, investment from influential athletes, and partnerships with music festivals shows that its gaining pace.