Red Points' approach is calculated and innovative - its proprietary technology employs machine learning algorithms which scan the internet and identify all violations and infringements. It then employs its technical and legal expertise to ensure that all infringing data is removed or de-indexed. Finally, the company provides full visibility and actionable intelligence to its clients through its real-time reporting tool.

Red Points' protection covers the entire digital spectrum and it is constantly improving its services to keep pace with the evolving landscape of digital piracy. As a result, it is the preferred brand protection partner for some of the leading global brands including Bang & Olufsen, MVMT, and DOPE. It has also seen continuous strong funding, the latest of which will be put towards achieving the goal of profitable global growth, after successfully becoming a B Corp for its work.