The idea is to make navigating digital space frictionless. To this end, Stytch has developed an out-of-the-box, easy-to-deploy version of about a dozen passwordless authentication solutions. It has seen a sharper increase in users and funding than rival startups like Magic, which it puts down to an API-first product, which is less limiting in its application than the widgets we’ve seen developed by earlier entrants to the space.

That alone, however, won’t be enough to push it ahead of other highly successful innovators in the space. Transmit Security has received record-breaking backing for its biometrics-led approach. This goes to show how far the market is betting on a passwordless future, and whilst Stytch’s line of attack is successful, it will nevertheless need to remain sharp in its development of new solutions.