Rarible is ushering in this vision for NFTs with its community-focused marketplace for digital collectibles. For Rarible’s leadership, that means creating the most user-friendly way to interact with this new blockchain technology while totally democratising power to its user with no verifications, approvals or other barriers to creating NFTs and going live in the marketplace.

Rarible’s marketplace has already proven a major success with NFT enthusiasts. However, given Rarible’s larger ambition of fulfilling the potential of the technology at large, the platform is seeking to become much more: a fully-fledged protocol with infrastructure, tools, community, and a marketplace.

There are many challenges lying ahead for Rarible. Not least is that NFT trading volumes have largely dipped from their highs in 2021. That means operating a marketplace could become very challenging indeed, but the startup will hope that the extremely dedicated group of super-users that it has won sees them through any tough times.