Stress on the U.S. health system is resulting in a shortage of nurses as well as high rates of stress, burnout and high turnover rates. Furthermore, the existing recruitment process for hospital nurses is generalized, resulting in specialist nurses often being expected to provide uniform care in challenging work environments.

• OBSESSED WITH CUSTOMERS - Start with customers and work backwards. Work intensely to earn and keep customer trust, and create delightful customer experiences that result in positive outcomes.
• BIASED FOR SPEED - Speed matters in business. Most decisions and actions are reversible and do not need extensive study. Take quick, calculated risks and move as fast as humanly possible. Learn lessons from what works and what does not to quickly develop and continuously modify a strategy in moving the business forward
• OWNERSHIP - Take ownership and don’t say “that’s not my job.” Act like a CEO. Act on behalf of the entire company, beyond just one team. Be collaborative and value teamwork. Don’t sacrifice long-term value for short-term results.
• BE RESOURCEFUL - Accomplish more with less. Constraints create resourcefulness, self-sufficiency, and invention. There is no extra credit for increasing budget size, headcount, or fixed expenses. Intelligently balance frugality with appropriate spending in areas that grow the business
• DISAGREE AND COMMIT - Respectfully challenge decisions and have an obligation to dissent, even if it’s uncomfortable or tiring. But when decisions are made, then commit completely.
• DELIVER RESULTS -Focus on key inputs and outputs. Deliver results with quality and on time. Even with inevitable setbacks, rise to the occasion and never settle
• INVENT AND INNOVATE - Expect and require innovation and invention from yourself and your teams. Look for new ideas everywhere. Find alternative ways to simplify products, services and processes, deliver high quality results, and delight customers.
• COMMIT TO LEARNING - Listen attentively, speak candidly, and be vocally self-critical even when it’s uncomfortable. Always strive for continuous self-improvement, and developing your peers. Benchmark yourself and your teams against the best in the world.
• BE RESPECTFUL- Sustain a caring meritocracy. Treat each other, customers, and any external parties that interact with Incredible Health with kindness and respect. Have zero tolerance for any harassment
• HIRE AND DEVELOP THE BEST - Build a team and organization that attracts, develops, excites and retains exceptional people. Raise the performance bar with every hire and promotion. Work on behalf of your team to develop leaders and take your role in coaching seriously.
• INSIST ON THE HIGHEST STANDARDS - Have relentlessly high standards, and continue raising the bar to drive teams to deliver the highest quality products, services, and processes