Founded in 2014, the company has grown its market position with an increasing number of customers, and continued to develop and improve both its features and integrations. For example, a partnership with Common App has enabled students using SchoolLinks to directly apply to over 900 higher education institutions with ease.

SchooLink's most notable competitor is Naviance, another company supplying college and career readiness tools, which has also seen significant progress in the market. That said, SchooLink's strong history of growth coupled with having substantial funding at its back should allow it to solidify its own place and capture further success moving forward.