Data Analyst, Undertone
Cross-screen advertisement campaigns
Job no longer available
Cross-screen advertisement campaigns
201-500 employees
Job no longer available
201-500 employees
Company mission
Undertone's mission is to create memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social.
Role
Who you are
- A minimum of 2 years of a full-time data analytics experience, ideally in an Ad-tech company
- A minimum of a Bachelor’s degree in Engineering, Mathematics, Business, or related field
- Expert SQL coding skills against large data sets
- Strong analytical skills, including the ability to mine data in order to draw meaningful conclusions
- Strong oral and written communications skills
- Knowledge of Business Intelligence tools such as Tableau
- A data star
- You want to help enable a data-driven organization
What the job involves
- As member of the Undertone’s UDMS Team, the Data Analyst drives value by providing provocative, differentiating analytics and insights
- This position will support a wide variety of business intelligence efforts across Undertone while working in a highly collaborative manner within multiple large, cloud-based data sources to identify insights and spearhead our next generation product offerings
- Most importantly, you should “love” the data, working with data, finding the nuance that leads to key differentiation for the business and our customers
- This is a high visibility analytics and consulting position requiring daily interaction with business users, data scientists, engineers and key stakeholders
- Work with business teams to understand their analytical needs, including identifying critical metrics and KPIs
- Use analytical and problem-solving skills to deliver actionable insights to relevant decision makers
- Develop rich interactive visualizations integrating various reporting components from multiple data sources
- Use SQL, Tableau and other technologies to pull data from different backend systems and product meaningful information and visualizations
- Take complicated problems and build simple frameworks
- Work directly with users and management to gather requirements, provide status updates, and build good relationships and rapport
- This is your opportunity to join a mission critical team, at an innovative company in an industry just beginning to harness the power of data
Otta's take
Theo Margolius
COO of Otta
The 20th century saw businesses leveraging TV and online advertising to market their brand, but to future-proof themselves in today’s digital landscape, businesses must advertise across mobile, tablets, and CTV. However, achieving this successfully requires careful targetting of advertisements through cookies, data that can be difficult to access due to privacy issues.
Undertone is a cross-screen advertisement campaign provider that aims to help businesses deliver targeted ads across all major digital platforms that are specifically curated to reach KPIs, without the use of cookies. The company aims to launch such high-impact campaigns in under 72 hours, personalizing them through proprietary data, and providing custom engagement tools for businesses to measure their success with.
Whilst the company undeniably faces competition from other omnichannel advertisement platforms, Undertone has managed to make a unique mark in the sector by tackling the obstacles that cookies present, leveraging proprietary data to navigate the challenge. The company has claimed that its methods deliver an average ad interaction time of 28 seconds, up to 200% increase in brand recall, and up to 120% life in purchase intent.
Insights
Company
Funding (1 round)
Mar 2008
$40m
SERIES A
Total funding: $40m
Company benefits
- 100% company‑paid medical and dental insurance plan
- Stock options and a generous 401(k) matching plan
- Flexible time off policy, with 18 paid holidays + your birthday off
- Summer Fridays - from Memorial Day to Labor Day, you'll get a jump-start on your weekend
- Learning & development program
- Paid parental leave (this includes adoptions and surrogacies!)
- Robust wellness program including nutritional seminars, mediation, yoga and even a stipend to jazz up your home office
Company values
- Execution
- Creativity
- Passion
- Curiosity
- Community & Diversity
Company HQ
World Trade Center, New York, NY
Articles
Founders
Dan Aks
(President, not founder)Was President and CEO at Antenna International, and sat on the Board of Directors at Perion Network. Before this, was COO at the Educational Records Bureau.
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