Undertone is a cross-screen advertisement campaign provider that aims to help businesses deliver targeted ads across all major digital platforms that are specifically curated to reach KPIs, without the use of cookies. The company aims to launch such high-impact campaigns in under 72 hours, personalizing them through proprietary data, and providing custom engagement tools for businesses to measure their success with.

Whilst the company undeniably faces competition from other omnichannel advertisement platforms, Undertone has managed to make a unique mark in the sector by tackling the obstacles that cookies present, leveraging proprietary data to navigate the challenge. The company has claimed that its methods deliver an average ad interaction time of 28 seconds, up to 200% increase in brand recall, and up to 120% life in purchase intent.