The startup has engaged in some interesting marketing techniques to get its name out to customers, including inviting members of the public to take part in public dietary experiments. So far, these seem to have worked as Feel is slowly amassing public reputation and demand for its pills.

There is a big trend towards vitamin-usage and wellness in general, with many personal wellbeing brands coming to market over the last few years. Feel is only one of many, but has enough funding and a few years to establish itself as a major player in this market.