CB Insights leverages a mixture of machine learning, algorithms, data and visualizations in order to give companies a fuller picture of the market. This has helped set it apart from rival firms, and allowed it to accrue an impressive client list that includes the likes of Microsoft and Wells Fargo.

In 2022, CB Insights was offered a $100m acquisition fee, but its leadership declined, testament to their confidence in the company's value. Its newsletter readership figures, turnover and client roster reinforce this view, and will no doubt give CB Insights an advantage in the years to come.