Brand Marketing Manager, AtoB
$100-140k
Payment infrastructure for the logistics industry
Job no longer available
Payment infrastructure for the logistics industry
101-200 employees
Job no longer available
$100-140k
101-200 employees
Company mission
To facilitate fair, smooth, and quick capital movements within transportation and logistics industries by developing modern and transparent payment tools for drivers.
Role
Who you are
- 4-7 years of experience in general B2B marketing, growth marketing and/or enterprise marketing
- A highly motivated and confident self-starter with strong leadership and interpersonal skills with the ability to collaborate effectively across functions with passion and enthusiasm
- Agile, self-starter, critical thinker, and problem-solver who thrives in rapidly changing high-growth environments
- Strong entrepreneurial ability to work around obstacles, results-driven, and a bias for action with a pilot/learn/scale approach
- Ability to generate quality content that leads to meaningful interactions with clients and lead to sales conversions
- Creative thinker and strong communicator who is adept at content creation and messaging
- Data-driven and highly analytical with experience using qualitative and quantitative metrics to manage programs providing useful feedback and productive recommendations
- Detail-oriented, with high-quality standards
What the job involves
- We are seeking a dynamic and experienced professional to join our team in the role of Brand Marketing Manager at AtoB
- In this pivotal position, you will serve as the right hand to the Head of Marketing, taking ownership of demand generation specifically tailored for enterprise sales and partnership initiatives
- Collaborating closely with the Head of Sales and Partnerships, as well as the CEO, you will play a key role in crafting and executing a comprehensive playbook for selling to partners and enterprise companies within the trucking, logistics, and last-mile delivery industry
- Your responsibilities will extend to overseeing the SEO strategy, managing the PR agency relationship to effectively communicate our story, and carving out a distinctive path to get in front of the right enterprise companies within the industry
- This is a unique opportunity for a strategic and results-driven marketing professional to make a significant impact and contribute to the growth and success of AtoB
- The successful candidate will have a deep understanding of demand generation strategies, marketing automation processes, and a proven track record in building, executing, and delivering quality-driven campaigns and programs with the company’s strategic direction in mind
- Define, innovate, pilot, and execute an omni-channel marketing plan, budget requirements, goals and KPIs to effectively achieve pipeline quantity, quality, velocity, win rates and ROI
- This role will report directly to the Head of Marketing and will work closely with the Head of Sales, Head of Partnerships, and CEO on developing the enterprise and partnership sales/marketing playbook
- Define and achieve top-of-funnel pipeline goals
- Plan conferences and events
- Plan and execute a variety of programs that build a new business pipeline (may include online and offline campaigns, events, customer stories, plays and playbooks, social selling, and personally hosting online and offline events, ABM, etc.)
- Work closely with enterprise sales and partnership to craft the optimum messaging and pitch deck to win big deals
- Budget/Monitor/ manage/ oversee events and conferences
- Regularly monitor, track performance of marketing activities programs and mix to analyze, report and present on campaign and KPI performance, deliverables and programs
- Keep CEO apprised of progress on all initiatives and provide frequent updates on assigned tasks
Our take
The complications of payments within the trucking and transportation industry are immense, with drivers and companies having to deal with fees, spending limits, and credit scores every day. Drivers must also frequently deal with the costs associated with repairs, insurance, and road tolls, and this can quickly become difficult to manage for both drivers and employers.
AtoB is setting out to change this. The company develops payment infrastructure for trucking and transportation industries, providing drivers with fuel cards that offer truck stop and gas station discounts, without service fees or credit score checks. In addition to these employee benefits, the company also provides fintech solutions for transportation employers to track their drivers' transactions, set spending limits, and gain insights into financial inefficiencies.
In recent years, there has been growing investment into digitising the transportation sector (especially focused on making financial practices more efficient). As a result, the market is becoming increasingly competitive, with companies like BasicBlock and CloudTrucks successfully attracting considerable investment. AtoB have also raised impressive funding, and will be focused on international expansion, starting with Canada and Mexico. Its partnership with Uber to provide fuel cards to its fleet is a major boost to the company's goal of becoming "the Stripe for transportation".
Steph
Company Specialist
Insights
Company
Funding (last 2 of 3 rounds)
Aug 2022
$77.5m
SERIES B
Aug 2021
$23m
SERIES A
Total funding: $100.7m
Company benefits
- Remote within US/Canada
- Unlimited PTO
- 401(k) matching
- Competitive equity
Company HQ
Financial District, San Francisco, CA
Articles
Founders
Vignan Velivela
(Co-founder & CEO)Co-founder and CEO of Prajaloan from 2015 to 2017. Experience as Software Engineer for Cruise.
Harshita Arora
(Co-founder)Experience as Technical Consultant for Redwood City Ventures. Also founded Harshita Apps in 2017.
Tushar Misra
(Co-founder)Global Business Analyst and Regional Operations Manager for UberEATS India & South Asia and Central & South America from 2015 to 2018. Experience as Co-founder and CEO of Grido Inc.
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