The platform dashboard provides macro insights for large-scale employment decisions such as reducing the gender pay gap, in addition to granular data such as individual employee trajectories. The startup is not the only HR data analysis platform of its kind, with companies such as Tableau and Looker also providing insights on workforces in the form of data graphs.

Given the competition, Knoetic must work to consolidate a place for itself in the market.The company has grown significantly, growing from a headcount of 25 employees to now having over 260. In the long term, it wants continue to develop its predictive analytics engine aimed at helping HR issues like retention and turnover.