Connecting marketing data to sales data has been a thorn in the side of enterprises for years, with the granular detail of each analytical wing often undermined by clunky and fiddly interfaces and platforms. The streamlined and visually led Clarisights makes the information more digestible and comparable. It’s no surprise that the Clarisights suite of tools is visually led - all three founders have combined experience as engineers and marketing consultants at Microsoft and Hostelworld.com, both well known for their clear and ergonomic presentation.

With its roots in Germany and India as well as America, Clarisights has spread its net widely, a key success given the level of competition in the form of Nielsen’s Visual IQ and Neustar’s Customer Analytics who have a large grip on the market.