The platform provides data-driven insights on everything from opportunity intelligence to propensity to buy, and stands out for crafting deliverables that are customized to key clients. Running entirely out of the cloud, it also makes it possible for its clients to minimize hardware outlay. By providing personalized, real-time insights, Databook makes it possible for successful businesses to expand their operation by recognising which companies are the most likely to buy.

Competition in this field is rife, with HubSpot Sales Hub, Guru, Showpad Content and Highspot among the companies rivalling Databook. But the solution has been praised for being particularly user-friendly, with key features accessible via a few straightforward clicks. Databook now serves an impressive roster of clients, including Microsoft and Salesforce, which is a clear indicator of the company’s reputation and scalability.