Though Potloc uses social media to reach its respondents, it does not buy data from Facebook, instead focusing on targeted advertising and careful survey design to ensure that the right people are reached and choose to respond. While numerous companies carry out market analysis, Potloc's focus on the respondent's experience is refreshing and helps it stand out in a crowded field, and this has helped them attain some very large clients, including Decathlon, Nielsen, KPMG and L'Oréal.

Having secured an additional round of funding in 2022, Potloc now intends to expand into the North American and European markets and to further invest in its machine learning data analysis technology. They are also looking to acquire more talent, greatly boosting their workforce as part of their development.