Foursquare operates in a crowded market, but by continually innovating, it has managed to successfully fend off competitors. However, with the likes of Google Maps and Facebook Places in the same industry, it will be continually needing to set itself apart. Foursquare shows its appeal, though: major players including Twitter, Uber, Apple Maps, and Airbnb, to name a few, use the platform.

The company has an ambitious goal of bringing "Foursquare Everywhere", with part of its strategy to grow by acquisitions. For example, it acquired Unfolded, a geospatial analytics firm, to help enhance its analysis of location data. Foursquare has also made a deal with social media giant TikTok to provide insight into users' in-store activity to monitor the effectiveness of ads on the video platform, and partnered with Constellation Network to provide insights into restaurant and retail business traffic trends.