By leveraging Snowflake, the company utilizes a usage-based pricing model, in which customers pay only for the data they access. With a more cost-effective option relative to other data observability solutions, Observe have been able to set themselves apart in the market.

Clients include Upstart Financial, Open Gov and Top Golf and Observe are backed by Capital One Ventures. Their funding has enabled it to accelerate its overall pace of innovation while extending into reliability, acting upon the data, adapting, and optimizing its analysis and integration. Observe is well positioned to remain a top provider in data observability sector.