Cooltra provides a rental service for electric scooters and motorcycles in Europe, allowing customers to rent the vehicles per minute, hour, day, or month. Whilst the company primarily provides its vehicles in various spots across multiple cities in Spain, Italy, France, and Portugal, it also partners with European companies to provide bike-sharing and carbon-free mobility programs for employees.

Whilst it is undeniable that Cooltra faces significant competition from other on-demand scooter and motorcycle rental services, the company stands out by providing long-term and personal solutions in addition to short-term vehicle sharing opportunities. Furthermore, the company is unique in its approach to providing customizable solutions, giving customers the opportunity to choose their vehicle model and cubic capacity.