$75-80k
Office located in San Mateo, CA
Video-based eCommerce platform
Job no longer available
Video-based eCommerce platform
201-500 employees
Job no longer available
$75-80k
Office located in San Mateo, CA
201-500 employees
To revolutionize commerce for people and brands through the power of human connection.
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To revolutionize commerce for people and brands through the power of human connection.
Live-streamed shopping has long been popular in China. In 2020, the first 30 minutes of Alibaba’s Singles’ Day presales campaign on Taobao Live generated an impressive $7.5 billion in total transaction value. Firework is helping to bring these kinds of video-based eCommerce experiences to a Western audience with a smart commercial strategy.
Originally launched as a standalone social platform featuring swipe-able web stories, Firework made a strategic shift towards a more streamlined B2B model. It now provides services to partners such as Albertsons, a prominent grocery chain, by granting them access to its video technology infrastructure. This enables partners to effortlessly launch diverse and interactive shippable videos on their respective websites. The outcome of this pivot has paid off, with Firework emerging as the leading global platform of its kind.
The real money in shoppable videos is ultimately live-streamed experiences, which are still not landing for American audiences. Despite this, Firework’s more complete offering, including the ability to directly collect consumer data and learn about a shopper’s behaviour, means that American brands are giving the startup business ahead of this anticipated cultural shift.
Steph
Company Specialist
May 2022
$150m
SERIES B
Mar 2021
$55m
SERIES A
This company has top investors
Founders
Vincent Yang
(CEO)Previously founded EverString which was acquired by ZoomInfo. Before that, worked as an Investment Manager at Summit Partners and before that as an Analyst in J.P. Morgan's Investment Banking team.
Jerry Luk
(President)Previously Head of Business Strategy for the Mobile division at Edmodo. Before that, co-founded Presdo where they were CTO. Early employee at LinkedIn, creating the mobile platform.
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