When it first launched, Branch focused solely on delivering a comprehensive multi-platform linking solution that takes consumers to their relevant destination. Since then, its solution has expanded, and now offers increased user engagement and holistic marketing measurements. This has allowed the company to scale its user base, and to grow its existing relationships. Branch now serves over 100,000 apps and boasts more than three billion monthly users. Its impressive client list includes Airbnb, NBC and Adobe.

Branch raised a further $300 million in funding in early 2022, pushing its valuation to $4 billion. The company intends to use that money to invest further in its mobile linking program and other products. This will ensure that Branch remains a key player in the mobile marketing space, despite alleged attempts by Google to block its software on Android smartphones, due to apparent conflicts with Branch's mobile experience tools. Branch's friction with Google however, only goes to show how it is disrupting the monopoly Google has over mobile experiences.