The startup is distinguished by its user-friendly approach, allowing homebuyers to compare mortgage options from any lender alongside features like automated loan options which provide accurate quotes without the multiple back and forth with traditional lenders.

Morty is planning to expand nationwide across the US and eventually internationally in the coming years. Moreover, while they currently only process purchase applications refinances are on their roadmap.

The startup has done well to simplify the process for prospective homeowners in the US. However, expanding their product to other verticals and geographies will not be easy in what is a notoriously complicated and red-taped industry.