Ometria believes that consumers will no longer tolerate the torrent of irrelevant adverts sent their way, especially as the retail environment becomes ever more competitive. To solve this problem, it uses AI-powered advertising targeting to make sure people see adverts that are relevant for them, helping businesses (by enabling them to be more targeted) and consumers (as they see fewer irrelevant adverts).

• Self aware: We’re aware of our strengths and weaknesses, how they impact our work and other people, and we’re always seeking feedback on both.
• Team over self: We prioritise the benefit of the team over personal gain. We don’t make decisions that negatively impact the team.
• Respect for the trust we've been given: We act honourably and never abuse the trust we’ve been given by customers or the team.
• Relentless in the pursuit of mastery: We always believe we can do better. We push others and help them to do better.
• It's awesome to be here: We want to be here, we feel lucky to be here, and we show this through our positive energy.
• E.L.F: We are accountable for outcomes, we deliver on commitments that we make and we don’t give up.

Total funding: $72.2m