The company was created by former Airbnb and Webflow data scientist Chetan Sharma who, having built early experimentation infrastructures for these companies, realized that a better commercial solution was needed to avoid re-building systems from scratch while A/B testing.

Eppo emerged from stealth midway through 2022 with major funding from Menlo Ventures to fuel its expansion. It's worth noting, however, that competition is already hot in the app experimentation niche, with companies like Split and Optimizely offering similar services.

As it looks to catch up with and eventually overtake the field, Eppo is banking on its product offering better overall performance through more effective analysis tools and AI experimentation.