UGC-based shopper engagement platform
Open for applications
UGC-based shopper engagement platform
1001+ employees
Open for applications
1001+ employees
Bazaarvoice's mission is to build smarter shopper experiences across the entire customer journey.
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Bazaarvoice's mission is to build smarter shopper experiences across the entire customer journey.
As more and more consumers turn to peer reviews and ratings to inform their purchasing, businesses seek to incorporate this user-generated content into their marketing efforts. Bazaarvoice enables this authentic customer-powered marketing, turning social media into social commerce for the world's best global brands.
Bazaarvoice allows consumers to create and share ratings, reviews, questions, answers, and stories about products and brands on its clients' websites. It then syndicates that content across the web to reach shoppers wherever they are, boasting a measured positive influence on purchase decisions. On top of this, the company also gathers customer intelligence which it analyses and provides to clients so they can make real-time, informed business decisions.
The company has continued to consolidate its position, for example with the 2021 acquisition of Curalate, as well as more recent acquisitions such as that of creator marketing platform affable.ai. With the trend towards consumer-to-consumer purchase influence still very much underway, the company should find ample opportunity for further growth.
Steph
Company Specialist
Jun 2008
$7.1m
SERIES C
Sep 2007
$8.8m
SERIES B
This company has top investors
Founders
Keith Nealon
(CEO, not founder)Advisory Board Member at Axonista. Previously President and General Manager of the Cloud Division at ShoreTel for 2 years, an Advisory Board Member at Smartling for 6 years, and CEO at Vyze for 4 years.
Joined as Global Client Success Director, being promoted to Strategic Account Director after 9 months, and then again to Senior Account Director of Strategic Accounts.
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