The challenge with artificial intelligence is that it takes a lot of human labor to make it all work. Hive has embraced this human element, employing over 2 million contractors to label images, video, text and audio content collected from the web. This annotated data is used to train Hive's content moderation AI. This has given it an edge in a competitive market which includes offerings from AI heavyweights such as Microsoft, Amazon and Google, as well as numerous startups like Sentropy and Spectrum Labs.

Hive has raised a significant amount of funding, closing a Series D round led by Glynn Capital in 2021. Hive is focusing on the continued development of its cloud-based deep learning models and plans to invest in further building its sales and marketing teams to expand its market presence.