In today's world where digital users are keenly aware of their data being used, sold and analyzed, VideoAmp has shrewdly put user privacy at its forefront. Its suite of data and software solutions allows a view of the audience which powers a more effective value exchange for the whole industry. Audiences no longer have to see irrelevant advertising and companies can bring users the content they want to see without compromising privacy.

The company has raised significant funding, further accelerating its leadership position in optimization solutions for the convergent TV ecosystem. This capital has also allowed VideoAmp to acquire Elsy, a media investment optimization platform. Alongside partnerships with media giants Omnicom Media and NBCUniversal, this is testament to VideoAmp’s growing momentum.