When Moonpig was founded in 2000, it bought into the idea that a personalised gift is always more meaningful, whether sent from the sofa, the commute, or the gym. Customers quickly bought into this vision, and Moonpig saw rapid growth culminating in its 2011 acquisition by Photobox for £120m.

• Be Brave - When we see opportunities, big or small, we grab them. Our strong judgement and the knowledge that others have our back means we feel confident to take risks. Being brave comes in all shapes and sizes; sometimes it’s ‘just’ speaking up or giving a colleague some feedback that you know will help them grow. It’s about challenging, getting involved and making yourself heard
• Raise the Bar - We take ownership, deliver on our promises and continuously strive to raise the bar in everything we do. We don’t just meet our goals, we exceed them - and we’re always thinking five steps ahead to figure out how we can increase our impact even further
• Keep it Simple - We always strive to simplify both what we do and how we do it. That means that we focus on the things that will have the most impact, figure out the simplest way to deliver them and don’t, ever, over-complicate things
• Think Team - We do what’s right to help everyone thrive – not what feeds our ego. We think beyond the boundaries of our immediate team and call on others to make magic happen across teams. We have deep levels of trust with one another and share information generously, but never excessively. We win together because we think of the ‘we’ before the ‘I’