The company has already secured strategic partnerships with major eCommerce platforms including Shopify, Salesforce, and Adobe. In a sector where the breadth of reach is key, it is wise to deepen existing partnerships and continue with new acquisitions - both of which appear to have remained a priority for Yotpo alongside the launch of its eCommerce Retention Marketing Platform in 2023.

Its focus on a single platform and integrated experience is likely to be a success, as the spate of new eCommerce tools is creating a real need for streamlined and optimized management as the sector develops. If Yotpo can become the one-stop shop of choice for vendors of all sizes, it stands to capitalize well on the growing eCommerce sector.