Yieldmo's system combines attention signals such as gestures, interest, and visibility, with environmental signals like situational and timing factors. From this data it can predict user engagement, and match buyers to the sellers that will maximise outcomes such as click-through and video completion rates - and hence conversion.

Recently, Yieldmo announced its patented Smart Curation technology. This, along with its 22 previous patents, further establishes its position as an industry leader. This new product sets the company apart by curating and scoring impressions based on granular attributes, all without relying on cookies or unique user-lever identifiers, which puts it in a great position as third-party cookies begin to be phased out.