Up to 90% of company profiles in traditional customer relationship management systems (CRMs) are incomplete or out-of-date, causing missed sales opportunities and wasted time. Affinity exists to change this state of affairs, using AI to analyse a company's communications and interactions to provide the most accurate profile possible, powering sales and excellent customer relationships.

• We are playmakers - We are team players who empower our teammates to do their best work and are not afraid to step outside the scope of our roles
• We are obsessed with learning - We are dedicated learners and teachers and are always seeking new avenues to improve ourselves and to achieve our goals
• We care personally - We recognize that our teammates are people who have strengths, weaknesses, dreams and life stories
• We take pride in what we do - For all of us here at Affinity, our work is not just a means to an end: we derive tremendous fulfillment from doing our best
• We are radically open-minded - We value ideas over titles. We believe that the best ideas can come from anywhere, both within and outside our company

Total funding: $122.6m