Rootly's automation can be applied to much of the incident response process; such as paging responders, creating incident reports, tracking progress and reporting to stakeholders. Importantly, it can be employed directly from Slack, meaning users can enact responses without switching between platforms.

Rootly is used by a vast range of companies, from startups to members of the Fortune 100, and its clientele includes the likes of Cisco, Shell, Nvidia and Grammarly. Its winning of the 2023 CyberSecurity Breakthrough Award is another stamp of approval for the company. With strong funding secured from Silicon Valley Bank (days before the latter's collapse), Rootly plans to expand product development and invest in sales and marketing to grow its global presence.