Sales enablement — that is, resources that help teams close deals more effectively — is a market that's growing strongly, as companies look to improve the productivity of their teams by using data. Seismic leverages machine learning to automate key parts of the sales and marketing cycle and to personalize documents for individual sales reps.

With substantial rounds of funding behind it, Seismic has been living up to its name by being announced as a Global Leader in its sector in late 2022 by Forrester Research. With a number of acquisitions that complement its services, Seismic has been savvy in its navigation of a prolonged period of growth.